3 things entrepreneurs must learn about digital marketing and PR
In running a digital-marketing consultancy in a tech mecca like Seattle, I work with larger companies and spend time with local startups hoping to crack the big time with their ideas and energy. What's apparent, though, is that many startup entrepreneurs struggle to market their companies through digital channels. Many of these fledgling businesses are led by people who are perhaps great developers or salespeople but they lack experience with digital marketing and public relations.
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