6 tips to become a digital marketing superstar
from The Financial Brand
More than three-quarters of all executives say digital initiatives are a major priority, yet almost as many feel unprepared to deal with the explosion of radically new and different landscape. So says Ira Kaufman in his new book co-authored with Chris Horton entitled, Digital Marketing Guidebook. Kaufman, an assistant marketing professor at Lynchburg College, says even marketing managers with an advanced education aren't necessarily prepared with the mindset to create a DIY digital strategy.
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