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Social media do's and don'ts for medical practices

from Physician's Practice

Don't avoid social media just because of HIPAA fears. Social networking, done right, can bring multiple benefits to your practice. Patients have come to expect unprecedented access to their physicians, especially through technology-based means; a large part of that is social media. However, many physicians are leery of wading into uncharted waters that have the potential to open them up to legal risk and possibly blemish their reputation. Yet refusing to embrace social media could ultimately harm your practice. Younger tech-savvy patients expect to see their physicians’ online. If they don't, they may choose to leave your practice for one that has a more robust online presence. more


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