Should Journalism Worry About Content Marketing?
from Columbia Journalism Review
At a glance, the Daily Growl could be any morning news meeting held in the "win the internet through pet videos" bureau of a lavishly funded media startup. Rows of eager young people stand behind their monitors — "TMZ-style," managing editor Lisa Keller told me — as Keller solicits memes and news pegs to supplement the content already scheduled on the team's editorial calendar. Monitors are tuned to Twitter feeds and Photoshop works in progress.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063