On-property messaging tips for hoteliers
from Hotel News Now
If the pre-stay phase of digital marketing is all about targeting guests and getting them to engage with your brand enough to book a stay, then the on-property phase is about using digital marketing to enhance their stay and also to solve problems that might come up during their time on property. Speakers at the recent Hospitality Sales and Marketing Association International's Digital Marketing Strategy Conference said that while targeting messages to guests while they're on property can have tremendous value, it also raises to major challenges.
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