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This is the Year Native and Programmatic Collide. What Will That Mean for Publishers?

from The Media Briefing

At the recent NewsWorks conference Doug McCabe, CEO of Enders, said the digital advertising industry has divided. One half undervalues content and context; the other puts them on a pedestal. On one side is the automated buying of vast audiences at speed and low cost. On the flip side is native advertising. It values content and context. more


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