5 Ways Newsrooms Can Make the Most of Instagram
What's the point of Instagram if it doesn't drive traffic? This is one of the most common questions I hear from journalists tasked with growing their newsroom's social media presence. It's also a question I recently faced as I made the case for Poynter's newly launched Instagram account. It's a fair point: when you're strapped for resources, how do you determine whether a social network like Instagram is worth your time?
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