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Instagram Starts Letting Ads Be Clickable

from Tech Crunch

Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who "lead to meaningful results for their businesses." Brands want measurable impact, not to be breezed by. Meanwhile, Instagram new ads court e-commerce companies that need people to click-through and buy, and big-ticket advertisers that require more than a single image to show off their product. more

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