How The Signal Newspaper Generated $86,000 in Ballot Promotions
A small market California newspaper knows what it takes to draw in thousands of dollars in revenue by running print and online ballot promotions. In a few months, The Santa Clarita Valley Signal will gear up to run their annual "Best of Santa Clarita Valley" contest and plans to implement the same promotional strategies that brought in their highest revenue of $86,000 in 2014 since kicking off the program 13 years ago.
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