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Can Tony Haile Save Journalism by Changing the Metric?

from Columbia Journalism Review

Housed in the airy, light-filled remnants of a yoga studio, Chartbeat, a Web analytics company, bears the usual startup trappings. There are free snacks, a fridge full of beer, and offices named after superhero lairs: The Hall of Justice, The Bat Cave. Such grandiosity is usually a sign of a company angling for a foothold, but in this case the ego is earned. In the six years since its creation, Chartbeat has become the arbiter of audience in the digital age. Roughly 80 percent of the top 100 publishers, as measured by traffic, use Chartbeat to track their online readership — places like Al Jazeera, The New York Times, Forbes, Gawker and Gannett. Yet the company's mission has expanded exponentially beyond tracking Web traffic. Instead of simply monitoring journalism, Chartbeat wants to save it. more

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