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Newsjacking: 3 questions to ask before your brand participates

from By Emma Fitzpatrick

You want your business to be on the front page of the newspaper and on the tip of everyone's tongue. While this goal seems lofty, an easy way to accomplish it is by newsjacking. Newsjacking is when your brand tracks the top news stories — either locally or nationally — and injects your company into the topic. If you've ever tweeted or written a Facebook post about a news story, then you've already taken advantage of this tactic. The key to newsjacking is to add your company's twist to the story. more

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