What #TheDress can teach you about marketing
from Financial Post
As a serial entrepreneur and now chief executive of Toronto-based marketing firm AOK Marketing, I've worked in the marketing realm for many years, both to promote my own businesses and to boost clients' brands. In that time, I've learned a lot about perception and how it can impact a business's fortunes. Which is why in my first column for Financial Post, I have decided to talk about #TheDress and the Apple Watch. Both serve to illustrate a point I want to make about the importance of perception in the business world.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063