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What #TheDress can teach you about marketing

from Financial Post

As a serial entrepreneur and now chief executive of Toronto-based marketing firm AOK Marketing, I've worked in the marketing realm for many years, both to promote my own businesses and to boost clients' brands. In that time, I've learned a lot about perception and how it can impact a business's fortunes. Which is why in my first column for Financial Post, I have decided to talk about #TheDress and the Apple Watch. Both serve to illustrate a point I want to make about the importance of perception in the business world. more


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