Wait! Before you build that app, consider this ...
Today's shoppers are more mobile than ever. So what better way to reach them than by targeting the very technology they can't seem to put down? On the heels of robust smartphone sales that grew last year by 50 percent as a percentage of online sales, a recent study by Forrester Research and the National Retail Federation found that mobile remains the top priority for retailers, with 58 percent putting it at the top of their lists.
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