Starbucks' #RaceTogether campaign is bad marketing, but great branding
The premise behind Starbucks' #RaceTogether campaign is almost sweet in its simplicity: We can solve issues if we talk about them. It's also ill-conceived, impractical and won't likely sell a single cup of coffee. That's why other brands should follow its lead. Asking baristas to engage customers in broad, vague conversations about race is like daring them with "Does God exist?" or "Is light a wave, or a particle?"
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