BuzzFeed's CEO says modern media is about pushing actual content, not links
The startup earns money by charging brands for native ads that it designs to look like BuzzFeed stories, and then helping distribute them. It doesn't need page views on every one of its own stories. It just needs to learn what people like, make sponsored content that matches that, and get lots of people to see it wherever they are. As more media properties evolve towards a native ads model, getting clicks becomes less important. Meanwhile, building a social network audience and becoming known for great content becomes increasingly critical.
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