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Inside BuzzFeed's Plan to Prove its Native Ads Work

from Digiday

By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who saw the campaign, three in 10 shared it with others. At the center was a video, "First Car Vs. First REAL Car," which went viral with 1 million views in less than two weeks. The clip humorously compared the experience of owning one's first lemon to owning one's first "real" car (a Toyota, of course). more


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