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The Economics of the Podcast Boom

from Columbia Journalism Review

By Ann Friedman: I'm about to celebrate my one-year anniversary as a podcaster. I started a show with two of my friends (one is my co-host, the other is our producer) last year because we noticed that more and more people were talking about and listening to podcasts, and we wanted to figure out what makes the medium tick. In some ways, being only a year deep into this endeavor makes us newbies — after all, podcasts have been around for a decade. more

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