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How Online Retailers Are Creating Immersive Brand Experiences in the Real World

from Advertising Age

If you have some time on your hands and nowhere to be, go to Warby Parker in SoHo. Tall, carefully stacked shelves with hand-picked literature, vintage issues of Paris Review and comfy mid-century chairs invite weary SoHo shoppers to take a load off and sink into a book. Except, Warby Parker isn't a library. It's an eyewear store. more

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