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Brand Storytelling Is About to Get Much More Effective And Here's How

from Adweek

Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks deliver value to users. BuzzFeed, the company that taught everyone about native advertising's true potential, is putting content — as opposed to links — directly in its social feeds, with impressive results. Similarly, Snapchat's recently launched Discover tool goes beyond video chats and instant messaging to provide its users with publisher "stories" from across the Web. more

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