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News Organizations Discuss Ways to Build a Mobile Audience

The newspaper industry faces the challenge of attracting and keeping mobile audiences. Damon Kiesow, senior manager for Mobile Initiatives at McClatchy Interactive, says the way to find this balance is through data-driven focus, user-centered design, and usability testing. He says the focus should be on the readers. "Identifying needs is key — even if it doesn't seem like a big need." more


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