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What is Coke CEO's solution for lost fizz? More soda

from The Wall Street Journal (tiered subscription model)

On a visit to a Coca-Cola Co. bottler in Pensacola, Florida, in January, Chief Executive Muhtar Kent pulled a small red paint chip from his wallet and held it up to a new delivery truck. The truck might have looked Coke red to the untrained eye, but it was ever so slightly off in hue. more


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