Growth without franchising: Why this entrepreneur decided to sell her expertise instead
After more than a decade spent creating highly personalized gift baskets for everyone from children to corporate brass to Academy Award-nominated Hollywood stars, Elena Yearly has reached a turning point in her business. The 57-year-old founder of Chantilly, Virgina-based Nostalgia Baskets knows she has a winning concept: Her baskets sell for between $75 and $700. She's got hundreds of industry contacts. She's regularly tapped to speak at gift-basket industry conventions and trade shows.
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