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New realities for packaging

from Packaging World

Our traditional understanding of and approach to reality is being challenged these days. The good news is that it opens up some terrific opportunities for package design. At opposite ends of Paul Milgram’s Reality-Virtuality Continuum are the Real Environment and the Virtual Environment. Intermediate steps along this continuum of Mixed Reality are further defined as Augmented Reality, which is closer to the Real end of the spectrum, and Augmented Virtuality, closer to the Virtual end. more

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