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Bread bag is 36 percent bio-based

from Greener Package

In introducing its line of three organic bread varieties to East Coast consumers, Eureka! Organic Bread rolled out new packaging as well that complements its brand messaging of "being full of everything consumers want and less of what they don't," says Mike Jensen, Assistant Brand Manager at Bimbo Bakeries USA (BBU), owner of the Eureka! brand. The new polyethylene bread bag is made from 36 percent bio-based material, Braskem's Green PE, made from sugarcane. more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063