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Survey: Tire dealerships slowly adopting Internet technology

from Tire Review

Tire dealerships could be doing more to make the online experience better for customers, according to market intelligence service Tire Intelligence. The service conducted a survey of 150 U.S. tire dealerships — primarily independents with multiple locations — during the first quarter of 2015 to gauge tire dealerships' adoption of Internet technologies. The report, titled "2015 Adoption of Internet Technologies in Tire Dealers," focused on two areas of Internet technology: Web visibility and website to store conversions. more


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