Why people who brainstorm are wasting their time
Brainstorming was invented by advertising executive Alex Osborn in 1939 and first published in 1942 in his book
How to Think Up
. Osborn claimed significant success for his technique. As one example of brainstorming's effectiveness, he cited a group of United States Treasury employees who came up with 103 ideas for selling savings bonds in 40 minutes.
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