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 Why people who brainstorm are wasting their time

from Medium

Brainstorming was invented by advertising executive Alex Osborn in 1939 and first published in 1942 in his book How to Think Up. Osborn claimed significant success for his technique. As one example of brainstorming's effectiveness, he cited a group of United States Treasury employees who came up with 103 ideas for selling savings bonds in 40 minutes. more


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