How to ensure your business avoids 'Mobilegeddon'
from By Jessica Taylor
Stop me if you've heard this before: "Your website needs to be mobile-friendly." Companies have heard this mantra for years, but now a tangible penalty is in effect, punishing websites that don't render well on smartphones and tablets. It's being called "Mobilegeddon." As of April 21, if your website isn't mobile-friendly, then you will likely be missing out on a lot of traffic. Why? Google shook up the way their search algorithm ranks websites, placing the ones that are mobile-friendly higher in the search from a smartphone or tablet than those sites that aren't.
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