AUTM webinars efficiently train one or multiple staff members.
Marketing: The Value Proposition Is the Key!
Explores how to identify and effectively communicate the value of marketing proposition. Learn how to differentiate between features, benefits and how to incorporate both clear and concise statements that will help you communicate more effectively with potential licensees.
Words of Wisdom for Negotiating Non-Standard Material Transfer Agreements
An overview of the most heavily negotiated terms typically found in industry-to-university MTAs. Presenters will discuss expectation management, prolonged negotiations and how to overcome challenging MTAs as a barrier or delay to research.
Zen and the Art of Invention Reporting
Learn about the basics of invention reporting, using the iEdison portal as a reporting tool and the many contributions of Bayh-Dole.
Learn what to expect when receiving incoming industry material transfer agreements and suggested approaches to successful negotiations of terms. Presenters will give examples of effective solutions and alternatives for heavily-negotiated terms, as well as an overview of the U.S. patenting process and what it takes to maintain a U.S. patent once it has issued.
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