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3 trends marketers need to know about location-based advertising

from Street Fight

Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry where tactics, strategies and capabilities are changing as fast as the companies offering them. These changes have implications for a host of stakeholders in the local marketing industry. more

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