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4 reasons why email marketing is an asset for all small businesses

from Mashable

Marketing has come a long way in the four-and-a-half decades since the first email was delivered. Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic. Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple of their marketing strategy? more


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