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SPPA to host an end-buyer show in Birmingham

from SPPA

As an added member benefit for our distributors, SPPA will allow distributor members to bring their clients to the Alabama Fall Showcase in Birmingham on Friday, Sept. 11. This will be a trial run to see if our members like the end-buyer format and benefit from it, says James DeBoer, president of SPPA. "We look forward to getting feedback after the event to determine if we continue and/or expand this type of format in Birmingham and possibly other locations."

To help distributors understand the format and registration process, webinars will be held on May 15th and June 16th to share tips and answer questions. SPPA board members and distributors who have participated in end-buyer events will be part of the webinars to address concerns and share advice on how to grow customer loyalty and sales by participating in end-buyer shows.

"Every market around us is offering end-buyer events and distributors and suppliers are overwhelmingly favorable of the format," says DeBoer. "Our board feels that we need to give our distributors the same opportunity to showcase our products and increase their sales." more

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