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Soft-touch packaging: A value for consumers

from By Sharon Derbyshire

Packaging is viewed as an extension of the product, and the consumer's first perception of value is based on look and feel of the package. Research shows that consumers spend on average three seconds eyeing a product on store shelves before deciding whether to purchase — sometimes referred to as the first moment of truth. Soft-touch thermoplastic elastomers are a package differentiator, often visually alerting the consumer that there is something unique about this package and product. more

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