A small business owner's guide to building an internet presence
In 2015, branding, PR, and marketing all run through the internet. If you want any chance of succeeding in complex and crowded global marketplaces, you need a strong online presence. However, for small business owners who are either inexperienced or preoccupied, it can be challenging to know exactly where to start. According to a study by BIA/Kelsey, 97 percent of consumers go online prior to making a purchase to research products and services locally.
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