5 steps to freedom: The key to being a rapid marketer
from Marketing Land
Consumers are living for the moment, because time is an increasingly precious resource. The same applies to marketers who are trying to tap into those consumer moments as they happen. In fact, nearly 70 percent of marketers feel challenged by time, with a third considering a lack of enough time their single biggest challenge. And this content marketing crunch is a significant impediment to delivering the essential instant digital gratification that today's consumers demand.
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