Everything is digital, but face-to-face interactions can still seal the deal
from Advertising Age
Despite the move toward a digital marketplace — in which buyers research and make purchases online — in-person meetings with sales reps and other human interactions are still important to b-to-b buyers, according to a new report from research firm SiriusDecisions. Vendor content, such as websites and free trials, also ranked high in the b-to-b buying process.
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