Modern marketing skills
from Business 2 Community
The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. Demand Generation is built on a solid strategy and that encompasses many different components. It seems again and again, marketers are not able to keep up with the perpetual quest to obtain new skills in areas including marketing automation (now really a basic requirement for any marketer), analytics, content marketing, search engine optimization, content management systems and others.
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