How to choose the best marketing toolkit for your budget
from Small Business Trends
Do you sometimes feel as though, in the past, marketing was based more on intuition? It seems like it must have been forever ago but it actually never happened. Marketing has always relied on data. And recently that relationship has only grown stronger. Customer insight helps predict the market, for instance. Historic data validates new decisions and visitor behavior aids in delivering a targeted message. But data comes at a cost and many businesses prefer not to endure it.
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