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Advertisers build brands with promotional products advertising

from Hutchinson News

If you've ever worn a logoed shirt, drunk out of a branded mug or used a logoed pen, you've seen, smelled, heard, tasted and touched one of the most popular, longest-lasting and most cost-effective forms of multi-sensory branding and marketing available — and one of the fastest-growing: promotional products. One reason key buyers of promotional products, such as ad agencies and corporate advertisers, rate this medium so highly is that promotional products are found to be extremely effective in helping to drive a high rate of return on the dollar as part of a core advertising planning and buying strategy. more


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