How to build your email list
from Fast Company
In the age of social media, is email still relevant to marketing? Yes, because it’s the only direct communication with scale to it, says Noah Kagan, whose company, SumoMe, offers tools for growing website traffic. "If I could go to everyone’s door every day, I would. Email is the next best thing." Fellow entrepreneur Brooke Thomas, who markets her products solely through email, says individuals have a bias in favor of this medium and are more likely to respond. So get busy beefing up your company’s email database with these ideas.
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