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How your business can get a PR story this summer in 5 steps

from By Emma Fitzpatrick

We're inundated with ads now more than ever. Throughout the course of one day, we see an incredible 5,000 ads. That's one every 11.5 seconds. And how many of those can you ads can you recall? Much of the time, our brains barely see these ads — which means their messages certainly aren't sticking. So, the solution isn't to spend more on advertising. It's to try something different. Break through the advertising noise and get the attention of your audience through public relations. more

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