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Pinterest's new buyable pins benefit businesses and users

from By Katina Smallwood

A new benefit is coming to Pinterest in the coming months: the ability to purchase pinned items through a new "Buy it" button. Until now, the social media juggernaut has served mainly as a website reserved for planning, and the company hopes the new foray into the e-commerce market will make the website more interactive and satisfying to users. The new button will allow users to purchase items without being redirected to an additional webpage. more


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