Builders: It's time to think differently
The most telling factor right now for residential new construction — whatever the scale, positioning, and geography of one's operation — is that catalyst of all catalysts in housing markets: urgency. Urgency only happens on a home-by-home basis in the present. Urgency's consequence is both volume and margins. To kindle it, home builders—whether a pickup truck builder or a Fortune 100 company — need to think differently about thinking differently. We tend to believe that thinking differently in home building means doing things right and doing the right things on a home-by-home basis, and that's been true up to now. But will it continue to be?
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