Managing the risks and rewards for store upgrades
from Supermarket News
From introducing growler stations and beer cafes to offering gourmet cooking classes, grocers are ramping up their efforts to turn stores into local destination spots. Some grocers have organized social activities, such as wine tastings, to attract new customers, further engage existing ones and enhance their image. Others, have introduced "groceraunts" — in-store eateries and gourmet delis — in direct competition with restaurants. Taking on these types of resource intensive projects is both a source of great opportunity and great risk for grocers. If managed correctly, they can drive significant customer loyalty, revenue and profit growth.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063