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How to turn a one-time buyer into a lifetime buyer

from By Benoit Gruber

Customer service — both good and bad — has a long-lasting impact on revenue. Today, customers can immediately go online to voice frustrations and discontent with a brand. With online purchases and competitor information easily available, a business's time frame to please customers during the purchasing phase is short. It's up to each business to make sure customers are happy at every stage to gain repeat business. Here are a few tips to turn a one-time buyer into a lifetime buyer. more

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