Encourage customer reviews for small businesses success
from Small Business Computing
Local small businesses can no longer bank on a conveniently situated storefront in these competitive times. They have to engage with consumers online, something not every entrepreneur is accustomed to doing, much less prioritizing. Overall, local businesses "need to do a better job of connecting with their customers," Paul Bascobert, president of Local at Yodle, an Internet marketing services firm, told Small Business Computing. One crucial area many small companies are neglecting is online reviews.
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