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How brands are paving the way for Periscope marketing

from Entrepreneur

As more brands join and use apps like Periscope and Meerkat, it's becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years. Live streaming is anything but new; however, it's recently jumped to the forefront of industry discussions, since the launch of Meerkat and Periscope. more

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