Toymaker Sees Growth Potential in Licensing
from Plastics News
In the age of blockbuster films and cross-platform megafranchises, toy licensing is big business. Can Walled Lake, Michigan-based American Plastic Toys Inc. — which has relied on its U.S.-manufactured, low-priced toys such as sand buckets and kitchen sets — thrive among the top-selling licensed toys like Teenage Mutant Ninja Turtles, Minecraft and Jurassic World? That’s the bet.
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