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How to market to Pinterest's newest users — men

from By Emma Fitzpatrick

Pinterest used to be the primary social network for women looking to plan their weddings, find new recipes and attempt ambitious DIY projects. However, Pinterest's user base is slowly beginning to diversify. According to the latest Pew Research, men are the fastest-growing demographic on Pinterest. Capitalize on this early trend before your competitors do. Discover how men use the platform differently than women and three simple ways to market to men on Pinterest. more

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