Millennial marketing tips from 4 of the world's biggest digital platforms
A quartet of executives from Facebook, Snapchat, Twitter and Pandora gave advertisers tips on how to reach millennials during a panel at ZenithOptimedia Group's Mobile Day in New York. Marketers are constantly working multiple social media platforms and tweaking digital ads to target elusive millennials—adults ages 18 to 34 who don't respond to traditional advertising and are increasingly "cutting the cord."
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