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Bad marketing campaigns are a goldmine for machine learning

from Huffington Post

What's the use in continuing to run a marketing campaign that doesn't work? It turns out that there might be gold hidden in that dud of a campaign —' you just haven't found it yet. The treasure usually stays buried. Traditionally, marketers don't have the time or the money to even think about retesting unsuccessful campaigns. In a typical campaign process, marketers decide what to test — and then determine which is better, A or B? more


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